Product Description "Louis Erard" is a brand founded independently in La Chaux-de-Fonds, Switzerland in 1931 after learning watchmaking at a workshop for 20 years by Mr. Louis Erard, who was born into a family of Swiss watchmakers. is. This time we will be introducing the Excellence x Massena LAB, which is limited to 178 pieces. Following on from last year's collaboration, Louis Erard's new limited edition is a collaboration with creative studio Massena LAB, which continues to present collaborations with famous watchmakers and craft line series using traditional Swiss watch decoration methods. Cobolation. In the past, we have announced collaboration watches with unique brands such as MING and MB&F. The second edition is a monopusher one-push Chronograph that was also announced in the Triptych series, which was the basis of the new Louis Erard.